Cerveza Salta: Rugbeer

Argentina is one of the countries with more football fans in the world. But in the north, in the Salta province, everybody loves rugby. That's why Salta beer via Ogilvy Buenos Aires wanted to make rugby fans live a unique experience.The Rugbeer Machine is the first vending machine that only delivers a beer can after a rugby movement is done, so it gives rugby players what they want most: one cold Salta Beer per tackle.To make the experience more interesting, the machine has a power meter, protective withstand and a grass base to make people feel at a real playing field.
The first vending was installed in one of the most concurred bars in the city of Salta and now is touring around different bars and events related with Rugby.