Security Service: Following eyes

It worries small business owners and landlords that they can't keep an eye on their assets around the clock. And yet they don't see the benefits of contracting a surveillance company for their commercial activities and private properties.That's why Security Service via Publicis, Milan placed interactive posters in commercial and residential areas, to demonstrate how safe it feels to be under constant watch. Using a simple perspective trick, the eyes of a Security Service agent were permanently following passers-by. No matter in which direction they were going.
This way the target audience could experience themselves permanent surveillance.