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Top 6: June 6th 2012
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Weetabix: Fuel Britannia
Top 6: June 6th 2012
It’s a big year for Great Britain and for Weetabix, Britain’s number one breakfast cereal, which will be getting Brits in the festive mood with its special edition ‘Fuel Britannia’ packs - a playful subversion of the British anthem title for ‘Rule Britannia’. To mark the occasion BBH has created a tactical print campaign that will run this weekend ahead of the Queen’s Diamond Jubilee. The ad features three Weetabix carefully laid out on an ornate set of tableware from the bespoken fine china company Thomas Goode, which enjoys three Royal Warrants to supply the Royal Family. This is clearly a breakfast for somebody very special. Weetabix also has the Royal Warrant of Approval from the Queen, testament to the provenance and quality of the brand. The Warrant has also been reintroduced to the Weetabix pack in line with the launch of the new ‘Fuel Britannia’ packs.
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