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Weetabix: Dad's Day out


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The new campaign focuses on the role that Weetabix Golden Syrup can play in helping families through a particularly busy day, featuring a light-hearted series of events in which an exhausted dad desperately tries to keep up with his energetic and exuberant young boy. Created by BBH London, the ad builds on the ‘Fuel for big days’ campaign strategy adopted by the Weetabix brand,
Credits Other credits

BBH Team Director: Luke Algar

BBH Team Manager: Nicolas Jayr

BBH Strategy Director: Jonathan Bottomley and Nina Rahmatallah

BBH Strategic Business Lead: Nick Stringer

Post Production: Absolute

Editor/Editing House: Joe Guest at Final Cut

Sound: Aaron at Wave

Typographer: Dominic Grant at BBH

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