Weetabix: Grandpa

Weetabix is set to extend its 'Fuel for big days' campaign via a fresh new £4 million integrated marketing push created by BBH and fronted with a fun new 30 second 'Grandpa' spot.

The new campaign will seek to reassert the brand at the forefront of mum's mind in time for the busy back to school period. The 30-second 'Grandpa' film follows two children and their Grandpa creating mayhem in the house while mum and dad are out; fuelled by the energy that only a bowl of Weetabix can provide.