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Web Film
Polarbröd: Snitta
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The insight is that people do not think of flatbread as something other than a sandwich. They don't see it as an creative alternative. Therefore, we want to inspire people to use flatbread in new ways, particularly rolling, chopping, fold and Wrapping. We show the diversity of applications by highlighting inspirational recipes; an exciting contrast to what flatbread stands for today. The films will inspire you to purchase together with a younger target group to be interactive with Polarbrod by their willingness to share their own videos and recipes.
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