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Sadia: Chopsticks
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Hot Pocket is a practical meal option for young people. The pizza, when prepared in the microwave oven, is ready in 1 minute and 15 seconds.
Using the product’s unique proposition, the ads’ idea shows that whoever is eating Hot Pocket Pizza can use their meal time for other activities besides eating. The product’s format can be interpreted as part of a chart, showing the food’s preparation time and the time left. What’s left is of the person’s choice on how to use it.
Art Buyer: Clariana Da Costa/Alessandra Salles Related |
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