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Kraft: Generations
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Building on the success of the 2011 ("We're Not For Everyone" campaign and "Not For Every Relationship") campaigns, the Miracle Whip brand is continuing its tradition of bold marketing with a new 2012 campaign: "Keep an open mouth." We've galvanized our effort to fight against the prejudice that can pollute fresh minds about our creamy blend of sweet and tangy.
- Category Food
- Client Miracle Whip
- Agency Mcgarry Bowen, New York
- Production Hungry Man
- Country United States of America
- Uploaded 9 June, 2012
- Director
Dave Laden
PRODUCTION COMPANY EP/ MANAGING PARTNER:
Kevin Byrne
EP: Cindy Becker
PRODUCTION COMPANY LINE PRODUCER:Brian Quinlan
DP: Darran Tiernan
AGENCY PRODUCER:Marianne Newton
ASSOCIATE PRODUCER: Cassie Abraham
CHIEF CREATIVE OFFICER:Ned Crowley
GROUP CREATIVE DIRECTOR:Dave Reger
GROUP CREATIVE DIRECTOR:Michael Straznickas
ACD:Brant Herzer
EDITOR: Deb Schimmel
EDITING COMPANY:Optimus
