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Camelot: Dreams


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The TV ad from AMV BBDO London highlights the difference the National Lottery has made to a generation of athletes by drawing on the real-life stories of 800 metres runner Jenny Meadows and her mother Barbara. Barbara Meadows could never achieve her ambitions of being a professional runner because of lack of funding, but her daughter will compete in this summer's Olympics as a result of being funded by The National Lottery.
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