Tribeca Films: Tribeca - Before The Action Happens

Two spots that were created for the 2012 Tribeca Film Festival, produced by Fresh Paint. Both spots were screened before each film at the festival.

Tribeca Films commissioned Fresh Paint to create promotional spots for new services and products.

In launching Tribeca’s new On Demand service, Director Kevin Robinson felt a short branded film would be the best way to attract the target audience. During this 3 minute spot “Bring Tribeca Home” we follow three characters on a journey of intrigue and discovery.

For Tribeca Film Festivals merchandise line, Director Eli Mavros shows us why it’s important to buy the products before the action happens.