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Integrated
FlyBuys: FlyBuys Music
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Fly Buys is New Zealand’s largest loyalty rewards program, with rewards from socks to overseas travel. But younger Fly Buys members don’t spend enough to earn points for rewards.
So Clemenger BBDO, Wellington introduced FlyBuysMusic.co.nz – music downloads available for the smallest amount of points. We went into busy retail stores and matched product names to band names – turning shopping into music. We also created posters and print ads featuring products that shared their names with popular bands.Everyone loves music, now members know with Fly Buys they can get it just by doing their shopping.
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