Australia’s most popular loyalty program, Flybuys, launches its new integrated brand campaign ‘Give a Flybuys. Take More’ today. Nine years after Dawn French appeared on Aussie … read morescreens shouting “Goodbye shopping and Hello Flybuying” from her car, the latest platform leads the brand in a completely new direction. It celebrates its members’ pride in point collection, by turning Flybuys members into everyday legends. Research into Flybuys members’ spending habits over the last 18 months unveiled an exponential rise in deal hunting coupled with a marked shift in attitude - a ‘Give a Flybuys’ attitude. This new attitude is a brazen pride in hacking savviness, finding bargains and a competitive spirit between customers to get to the top of the points game. Launching with a hero 120” film, the campaign was created by Flybuys’ integrated agency, CHE Proximity, and is directed by upcoming Australian talent, Sanjay De Silva. Distilling the hardcore Flybuys fans’ attitude into a thumping anthem, the TVC reveals a range of core customers across the country telling Aussies that when you ‘Give a Flybuys’ you can take more holidays, presents and dollars off your shop.
read less...
