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Mountain Dew: Reverse
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This week, Mountain Dew via BBDO New York launches a new TV spot to support its Under the Cap promotion and tie-in with the summer blockbuster movie, The Dark Knight Rises. Consumers are encouraged to enter codes at a microsite where they can unlock exclusive content from The Dark Knight Rises and explore a virtual Gotham City (www.DewGothamCity.com). The spot will also run online and in theaters.
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