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Orange Intel: The kiss girl
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Orange launches a Europe-only smartphone based on Intel technology
To launch its new super-fast smartphone with Intel Inside, Orange has created a rather innovative 360 campaign with the Publicis Conseil agency: two different versions of the same story. One from the point of view of a young man on TV, the other from the point of view of a woman on the web. The two advertisements demonstrate the extremely fast responsiveness of the new mobile thanks to the Intel Inside processor, which makes optimal use of Orange’s high-speed network. But if the young man is already thinking about making plans for his wedding using his phone just as he’s kissing a beautiful stranger, for the woman it’s a totally different story she’s imagining thanks to a super-fast search she does on her mobile. Both will be run simultaneously on TV and on www.intel.orange.fr. This cross-media approach will also be on the web via a banner campaign taken from the TV spot. A print campaign and LCD “numériflash” interactive displays highlighting the extreme responsiveness of this new smartphone will also complement this new 360 campaign.
TV Production : WAM (Pierre Marcus, Guillaume Delmas) Related |
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