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Orange launches a Europe-only smartphone based on Intel technology
To launch its new super-fast smartphone with Intel Inside, Orange has created a rather innovative 360 campaign … read morewith the Publicis Conseil agency: two different versions of the same story.
One from the point of view of a young man on TV, the other from the point of view of a woman on the web.
The two advertisements demonstrate the extremely fast responsiveness of the new mobile thanks to the Intel Inside processor, which makes optimal use of Orange’s high-speed network.
But if the young man is already thinking about making plans for his wedding using his phone just as he’s kissing a beautiful stranger, for the woman it’s a totally different story she’s imagining thanks to a super-fast search she does on her mobile.
Both will be run simultaneously on TV and on www.intel.orange.fr. This cross-media approach will also be on the web via a banner campaign taken from the TV spot.
A print campaign and LCD “numériflash” interactive displays highlighting the extreme responsiveness of this new smartphone will also complement this new 360 campaign.
read less...TV Production : WAM (Pierre Marcus, Guillaume Delmas)
Post production sound : (WAM) Laurent Favart, Boris Nicou
Account managers : Félicie Crosnier, Benjamin Delacroix, Remy Averna, Candice Corre
Advertiser's supervisor : Odile Roujol, Nicolas Guiramand, Quentin Delobelle, Charlottte Bowrey, Jacek Luczak, Kari Lemiere, Elizabeth Broers, Isabelle Ferdane
Digitas UK : Dispositif web Mark Watkins
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