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shapam: 95.5FM – Escape to reality
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95.5FM is the biggest radio stations in Israel that focuses on news and current events.
in order to promote the station we came up with a campaign which presents a new insight that looks at the daily real world as a soap-opera and lures the audience to tune in and escape from their everyday lives. We took 3 pressing issues from the current news and presented them as soap opera ads.
Executive Client Director: Tal Fishbain Related |
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