95.5 FM: Don't kill yourself over craft

A print ad that wins an award at the Cannes Lions or gets published by Luerzers Archive Magazine is every creative team’s wet dream. However, the competition becomes more challenging every year. To promote radio advertising, Y&R Israel created an ad reminding creative teams to stop investing all their time and energy on super-complicated craft. After all, fame and glory can just as easily come from creative radio spots.