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Outdoor

Old El Paso Fajitas: 'Bring on La Fiesta'


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Old El Paso, the Mexican food brand, has launched the second phase of its ‘Bring on La Fiesta’ digital outdoor campaign, which was dependent on the bank holiday weekend’s weather.The creative, developed by digital agency Work Club, gives a knowing nod to the determined families and friends who come together to celebrate the August bank holiday weekend and get the most out of these final days of British summer with one last BBQ- despite the dreary weather forecast. However, due to British weather being so unpredictable, Work Club prepared alternative creative had the forecast been for sun.
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• Media Company: UM London

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