Fiber One: Coping with Disbelief

People don’t believe FiberOne products are high in fiber because they taste great. Publicis Modem took the offline campaign into the digital space by inventing I.D.S. (Irrational Disbelief Syndrome), a condition where normal people have a hard time believing in things universally understood to be true. Hosted by the eccentric Dr. Taggert Bane, users visiting the site can watch/share videos of the patients, take disbelief tests and even experience a virtual trust bridge.