Betty Crocker Fruit Snacks: Win one give one

Fruit Snacks partnered with the nonprofit organization One Laptop Per Child in a campaign to donate thousands of laptops to kids in developing countries. Publicis Modem New York was challenged with bringing this campaign to life on-line. Media invited kids to submit codes found on Fruit Snacks packaging for their chance to win a laptop for themselves plus another one for a child in Africa.
Fruit Snacks partnered with the nonprofit organization One Laptop Per Child in a campaign to donate thousands of laptops to kids in developing countries. Publicis Modem was challenged with bringing this campaign to life on-line. Media invited kids to submit codes found on Fruit Snacks packaging for their chance to win a laptop for themselves plus another one for a child in Africa.
The insight was kids could be motivated to help other kids if they are able to make a personal connection. As a result, all the video and pictures are of the actual school and children who are benefiting from the program.
In addition, a virtual Drum Circle enables kids to help even if they don’t have a code. And kids can even go on a Virtual Safari. Rich, interactive and authentic, the website offers a taste of Africa, a whole lot of fun and the opportunity to “help change the world.”