Gushers Fruit Snacks: Danse Goosh

How do the Gushers make you feel? In Germany, everything is better understood through interpretive dance – especially if it involves unitards. Part of the larger campaign (see www.bewarethegush.com) Kinderkreis is one of 12 mini-site experiences kids are rewarded with for entering their Fruit Gusher codes.
Designed to look as if it were a clip taken from an actual German TV show, kids are asked how Fruit Gushers make them feel – whereupon the dancers act out their responses. In addition to the film, the micro-site features a mash dance, talking badger, a crowded toboggan and more. Super Toll!Agency: Publicis Modern New York.


Creative Commentary
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