TV ad: Morrisons: Fuel Saver Campaign

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Morrisons challenged three groups of people from around the country to fuel cars in unusual ways. This campaign has been launched as part of the Morrisons Fuel Saver promotion.In a step away from their usual branding, the commercials and supporting digital films utilised a documentary format with real people creating these surreal cars. Each team was paired with an engineer mentor who guided them as they designed and built the vehicles.

Can you fuel a car with bikes? http://www.youtube.com/watch?v=NJ91moYUc30

Can you fuel a car with clothes? http://www.youtube.com/watch?v=wF4lv26yneQ&feature=relmfu

Can you fuel a car with garden furniture?
http://www.youtube.com/watch?v=ur05W3983qg&feature=relmfu