TV ad: Morrisons: Go on...it's Christmas

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The campaign, featuring the nation's favourite duo, Ant & Dec, focuses on how Morrisons' expertise helps to create sumptuous Christmas spread, with a pinch of festive magic thrown in for good measure.The ad sees Ant & Dec drawn into an enchanting winter wonderland by a playful Morrisons’ gingerbread character, who proceeds to sing to Ant & Dec about the array of festive foods. Set to the tune of the Disney classic "Be Our Guest" from Beauty and The Beast, with rewritten lyrics, the gingerbread man dances around a table laden with Morrisons’ festive treats. He is accompanied by animated elf-sized versions of Morrisons' M Kitchen chefs who are busy adding the final touches to a festive feast that Ant & Dec tuck into with gusto.Directed by creative animators Psyop and produced by DLKW Lowe, the ad was filmed at Pinewood Studios.