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Charmin: Charmin 'Spooling'


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“Spooling” features the blue bears representing Charmin Ultra Soft. Molly and Leonard are in the sitting room when Molly hears a noise coming from their bathroom. We cut to Dylan inside the bathroom surrounded by masses of toilet paper which is cascading out of the holder. He’s clearly enjoying feeling its soft texture. The voice over explains how Charmin Ultra Soft is made with extra cushions which make the paper soft and more absorbent and we can use 4 times less than the leading value brand. Dylan comes out of the bathroom and says to Leonard, “don’t worry – there’s plenty left for you dad!”
Credits Other credits

Creative Consultant: Joanna Quinn

Production Assistant: Anna Cunnington

Head of CG: Jason Nicholas

CG Co-ordinator: Aline Ngo

Character Modelling: Mattias Bjurstrom, Raymond Slattery

Fur Grooming & Development: Alex Holman

Environment Modelling: Ian Brown, Florent Rousseau

Rigging: Chris Dawson, Jorge Bellot

Textures: Nikki Newman, Ellie Bond, Emma Berkeley, Gabriel Loques

Animation: Russell Brooke, David Sigrist, Cath Brooks

Lighting and Rendering: Stuart Hall, Paulin Cointot, Christian Mills, Cesar Nunes, Carlota Primo, Alex Holman

Concept Art: Painting Practice

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