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John West’s latest campaign from BWM Melbourne builds on the 'John West, The Best' equity. The multi channel approach tells a modern day sequel to the famous bear vs. fisherman story
… read moreand invites consumers to participate in an epic, ongoing adventure.The television commercials, Into the Woods, see the iconic John West fisherman pitched against his long-standing nemesis, the bear, and cast alongside a beautiful heroine for the first time.
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• Carl Ratcliff, Managing Director BWM Melbourne
• Rob Belgiovane, Executive Creative Director
• Jamie Mackay, Head of Strategic Planning
• Ant Shannon, Writer and Creative Director John West
• Gus Johnston, Art Director and Deputy Creative Director
• Abby Hunt, Head of Onscreen and Experience
• Lucy Trengove, Onscreen Producer – content and photography
• Belinda Murray, Lead Business Director
• Amber Hawker, Senior Account Manager
• Karlene Van Opdorp, Account Manager
Production
• Plaza FILMS – directed by Paul Middleditch and produced by Pete Masterson
• The Editors and Method
• Song Zu and the Prague Philharmonic Orchestra
• Tom Sigel Hollywood DOP - Drive, Usual Suspects, X-Men movies
• Art Dept: Joe Cabrera from LA
• Content shooter: Giles Clarke and Stewart Volland
• Lemonade Films Canadian Production Company and the 72 Crew
• American Humane Society
• Barney and Betty our Grizzly Kodiak Bears c/o Dana Dube and the bear trainers
• Casey Adams, Hollywood stunt man, and Becky King, Californian mother of two
• Also featuring Jason Burkart, aka ‘Splash’
• Andreas Smetana and Assistant, Jeremy Graham
• Electric Art, Inness Robins
Digital
BWM
• Ant Shannon, Writer and Creative Director John West
• Gus Johnston, Art Director and Deputy Creative Director
• Chris Hanrahan Copywriter
• Jeremy Elliot Art Director
Hard Hat
• Daniel Monheit
• Ben Robertson
Client
Simplot
• Tara Lordsmith, General Manager of Retail Marketing
• Stuart Sterling, Group Marketing Manager
• Magda Kozera, Senior Brand Manager
