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John West’s latest campaign from BWM Melbourne builds on the 'John West, The Best' equity. The multi channel approach tells a modern day sequel to the famous bear vs. fisherman story and invites consumers to participate in an epic, ongoing adventure.The television commercials, Into the Woods, see the iconic John West fisherman pitched against his long-standing nemesis, the bear, and cast alongside a beautiful heroine for the first time.
Other credits
BWM
• Carl Ratcliff, Managing Director BWM Melbourne
• Rob Belgiovane, Executive Creative Director
• Jamie Mackay, Head of Strategic Planning
• Ant Shannon, Writer and Creative Director John West
• Gus Johnston, Art Director and Deputy Creative Director
• Abby Hunt, Head of Onscreen and Experience
• Lucy Trengove, Onscreen Producer – content and photography
• Belinda Murray, Lead Business Director
• Amber Hawker, Senior Account Manager
• Karlene Van Opdorp, Account Manager
Production
• Plaza FILMS – directed by Paul Middleditch and produced by Pete Masterson
• The Editors and Method
• Song Zu and the Prague Philharmonic Orchestra
• Tom Sigel Hollywood DOP - Drive, Usual Suspects, X-Men movies
• Art Dept: Joe Cabrera from LA
• Content shooter: Giles Clarke and Stewart Volland
• Lemonade Films Canadian Production Company and the 72 Crew
• American Humane Society
• Barney and Betty our Grizzly Kodiak Bears c/o Dana Dube and the bear trainers
• Casey Adams, Hollywood stunt man, and Becky King, Californian mother of two
• Also featuring Jason Burkart, aka ‘Splash’
• Andreas Smetana and Assistant, Jeremy Graham
• Electric Art, Inness Robins
Digital
BWM
• Ant Shannon, Writer and Creative Director John West
• Gus Johnston, Art Director and Deputy Creative Director
• Chris Hanrahan Copywriter
• Jeremy Elliot Art Director
Hard Hat
• Daniel Monheit
• Ben Robertson
Client
Simplot
• Tara Lordsmith, General Manager of Retail Marketing
• Stuart Sterling, Group Marketing Manager
• Magda Kozera, Senior Brand Manager
