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Top 6: October 10th 2012
John West's latest campaign from BWM, Sydney builds on the 'John West, The Best' equity. The multi channel approach tells a modern day sequel to the famous bear vs. fisherman story and invites consumers to participate in an epic, ongoing adventure. The television commercials, Into the Woods, see the iconic John West fisherman pitched against his long-standing nemesis, the bear, and cast alongside a beautiful heroine for the first time.
Credits
Other credits
Carl Ratcliff, Managing Director BWM Melbourne
Abby Hunt, Head of Onscreen and Experience
Lucy Trengove, Onscreen Producer – content and photography
Belinda Murray, Lead Business Director
Amber Hawker, Senior Account Manager
Karlene Van Opdorp, Account Manager
Production
Plaza FILMS - produced by Pete Masterson
The Editors and Method
Song Zu and the Prague Philharmonic Orchestra
Tom Sigel Hollywood DOP - Drive, Usual Suspects, X-Men movies
Art Dept: Joe Cabrera from LA
Content shooter: Giles Clarke and Stewart Volland
Lemonade Films Canadian Production Company and the 72 Crew
American Humane Society
Barney and Betty our Grizzly Kodiak Bears c/o Dana Dube and the bear trainers
Casey Adams, Hollywood stunt man, and Becky King, Californian mother of two
Also featuring Jason Burkart, aka 'Splash'
Andreas Smetana and Assistant, Jeremy Graham
Electric Art, Inness Robins
Digital: BWM
Ant Shannon, Writer and Creative Director John West
Gus Johnston, Art Director and Deputy Creative Director
Chris Hanrahan Copywriter
Jeremy Elliot Art Director
Hard Hat
Daniel Monheit
Ben Robertson
Simplot
Tara Lordsmith, General Manager of Retail Marketing
Stuart Sterling, Group Marketing Manager
Magda Kozera, Senior Brand Manager
