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Blue card by American Express: The Young Professionals Project


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American Express Israel through BBR Saatchi & Saatchi Tel Aviv is promoting The Young Professionals Project a nourishing environment for young business talents and chose to focus and guide nine young professionals for a year providing them with diverse and valuable professional guidance as well as a variety of tools and offers that will help bring them to their full potential.
the launching of the campaign started with a music clip in collaboration with TYP - an Israeli electro pop band made up of producer Johnny Goldstein and singer/songwriter/producer ivry Lider.
Credits Other credits

VP Creative Director: Nadav Pressman

Creative Director: Tomer Gidron

Art Director: Tom Zakai

Copywriter: Liron Cohen

VP Digital: Maayan Tirangel

Digital Creative Director : Asaf Lupo

VP Planning: David Kosmin

Senior Planner: Guy Gordon

VP Production : Dorit Gvili

Production Manager: Gali Starkman

VP Group Account Head: Maya Salomon

Account Supervisor: Lia Gat

Account Executive: Sharon Zeevi

Production Company: Periscope

Director: Vania Heymann

Media: Zenit Digital – Yoav Tzuker, Ori Michael, Sivan Ramati

Traffic: Ronit Doanis

Director Of Photography: Moshe Mishal

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