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Nihar Naturals: Patochitra
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Patochitra is an ancient popular art of storytelling in West Bengal - eastern part of India. Nihar Naturals is a challenger hair oil brand in this market that has always used local cultural nuances and art forms to empower women. For this particular tvc, BBH Mumbai used a famous Bollywood actress Vidya Balan and highlighted the vulnerable moments of her life through patochitra and baul music and put across the brand message.
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