Redhook: So Gay

Prior to Election Day, craft beer Redhook has adapted its ongoing, He’s Redhook advertising to take a stand on Washington State's pro same-sex marriage ballot initiative, called Referendum 74. The campaign's hallmark has been “Redhook’s opinions—as if Redhook were a person—but on far less controversial issues. Now he says, Getting married is so gay. It’s about time. Below, text specifies: 'Redhook supports equality on November 6.'