Print ad: Huawei Ascend mobile phones: Huawei Ascend P1

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

Arnold Furnace has created a new print campaign for Huawei to announce their Ascend range.

Each execution of the campaign shows the front and back of a phone with a concertina effect in between, telling an illustrated story relevant to the different age groups each model is aimed at.

A different illustrator and style was used for each execution with the central creative idea providing the glue for the campaign.