Interactive ad: Huawei Ascend mobile phones: Twitter Fantasy League

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Top 6: February 11th 2015

Mobile phone manufacturer Huawei teams up with digital Marketing Agency Isobar Finland to create a Fantasy League game where you create and manage a team of Twitter Celebrities. Fantasy league gaming has been gaining massive popularity around the world during the last few years, and Huawei's Twitter League concept is now adapting the popular gaming mechanism for the Twitter realm.

The gaming mechanism resembles those of its fantasy sports equals. In Huawei Twitter League the manager chooses a seven-member team from 100 Twitter influencers. You manage and optimize your team by buying and selling tweeters and switching them from bench to field. Every time your team members tweet or get retweeted, favourited, or gain a new follower (or use the official hashtag #HuaweiTwitterLiiga), they score points for your team.