Caltex: Keep It Going

Caltex through Quirk, Cape Town has come up with its social media powered campaign called “Keep It Going” where as the name suggests social media mentions will keep the car going.DJ Sasha Martinengo, will drive from Johannesburg to Cape Town in a classic car, powered by tweets.The DJ will also stop at Caltex stations along the way.The Keep It Going campaign itself has been divided into different phases that will continue to December 8th and will be covered on Facebook and Twitter. The hash tag being promoted here is #keepitgoing. The campaign will carry forward by first inviting people to vote for the car to be used for the road trip, after which people will have to assist the DJ by giving their suggestions of where to take the car and what to do while the last part of the campaign will include the actual road trip.Different prizes have been lined up to keep users participating in the campaign throughout all the phases.