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Caltex: Monkeys

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The latest regional campaign for Caltex with Techron® from Y&R Singapore shows there’s no monkeying around when it comes to the multiple benefits of keeping your engine Techron® clean. Previous campaigns have highlighted that Caltex’s patented additive Techron® keeps vehicle engines clean. The latest communications illustrate why Caltex with Techron® is a Five Star Fuel, by showcasing its multiple benefits in a series of ads. Each TV spot demonstrates a different benefit, as the red Caltex car triumphs over another vehicle in a number of humorous situations, helping its occupants ‘Enjoy the Journey’. Demonstrating performance reliability is ‘Monkey’, which sees a peaceful monkey sanctuary disturbed by an obnoxious sightseer. Our blameless hero and heroine make a hasty escape thanks to Caltex with Techron®, as the unruly visitor is let down by his fuel and incurs the revenge of an irate troop of monkeys.
Credits Other credits

Client Brand Managers: Brian Fisher, Dorothy Cheong

Regional Brand Director: Pauline See

Agency Film Producer: Charmaine Wong

Film Director: Barney Chua

Production Company Producer: Keng H Poo

Post Production: Spice Shop (Bangkok, Thailand)

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