The latest regional campaign for Caltex with Techron® from Y&R Singapore shows there’s no monkeying around when it comes to the multiple benefits of keeping your engine Techron® … read moreclean. Previous campaigns have highlighted that Caltex’s patented additive Techron® keeps vehicle engines clean. The latest communications illustrate why Caltex with Techron® is a Five Star Fuel, by showcasing its multiple benefits in a series of ads. Each TV spot demonstrates a different benefit, as the red Caltex car triumphs over another vehicle in a number of humorous situations, helping its occupants ‘Enjoy the Journey’. Demonstrating performance reliability is ‘Monkey’, which sees a peaceful monkey sanctuary disturbed by an obnoxious sightseer. Our blameless hero and heroine make a hasty escape thanks to Caltex with Techron®, as the unruly visitor is let down by his fuel and incurs the revenge of an irate troop of monkeys.
read less...
