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Top 6: May 31st 2017
Outdoor
Caltex: Caltex Liter LotteryTop 6: May 31st 2017
To increase purchase of Caltex fuels, Caltex launched the Liter Lottery promo. Mechanics was simple: 1) Fill your tank with any Caltex fuel; 2) Wait for the liter meter to automatically come to a full stop; and 3) If the last number on the liter meter and your plate match, YOUR GAS IS FREE! Mounted in 72 stations across the country, the promo not only created buzz for Caltex 1.1 billion impressions online it also sparked a 233% spike in full tank purchases at Caltex stations and increased total Caltex fuel sales by 198%.Agency:Y&R, Philippines
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