Outdoor ad: Instituto Bola Pra Frente: Shots of Change

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Top 6: May 31st 2017

Instituto Bola Pra Frente is an NGO in Favela do Muquiço, one of the most violent favelas in Rio de Janeiro. Their work is to keep kids away from drug trafficking through sports and education.

Even so, there are parents who don't know about their work. And in this poor, crime-ridden community, conventional media is non-existent.

We've transformed bullet holes scattered across the walls of the community into billboards for the Institute.

Result: At the beginning of the year, 600 spots were available and 600 kids were enrolled. More 600 kids away from crime.