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Top 6: May 31st 2017
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Revista Azmina: #MoreThan70Top 6: May 31st 2017
In Brazil, women earn, on average, only 70% of what men make. So, we invited 3 of the biggest singers in Brazil to question the pay gap.During the campaign, their songs played only 70% of their reproduction time. This experience happened in different audiovisual entertainment platforms: Spotify, Youtube, Pay TV, Radio Stations and Social Media.Agency: J Walter Thompson, Brasil
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