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Acura: Ornamental


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Acura’s “Season of Reason” campaign continues for a third consecutive year with a comprehensive campaign starring three instantly identifiable personalities: Dr. Phil McGraw, host of the No. 1–rated daytime talk show and author of six bestselling books, Suze Orman, two-time Emmy® Award-winning TV host and bestselling author, as well as the legendary Santa Claus. The campaign, which encourages the purchase of lasting luxury over frivolous holiday items, is the work of rp&, Acura’s long-time agency of record.
Other credits

Client: Acura

Spot Titles: “Santa,” “Dress Down,” “Ornamental,”

Air Date: November 12, 2012



Agency: rp&

Exec VP, Executive Creative Director: John Hage

VP, Head of Art: Phillip Squier

Senior Copywriter: Jimbo Embry

Senior Art Director: Josh Gilman

VP, Executive Producer: Jack Epsteen



Production Company: Park Pictures

Director: Alison MacLean

Director of Photography: Michael Fitzmaurice



Visual Effects: Brewster Parsons



Editorial: Rock Paper Scissors

Editor: Carlos Arias



Sound Design: Robot Repair

Music: Elias Arts



“Dress Down” Talent – Suze Orman

“Ornamental” Talent – Dr. Phil

“Santa” Talent – Santa Claus (E. E. Bell)

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