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Acura’s “Season of Reason” campaign continues for a third consecutive year with a comprehensive campaign starring three instantly identifiable personalities: Dr. Phil McGraw, host … read moreof the No. 1–rated daytime talk show and author of six bestselling books, Suze Orman, two-time Emmy® Award-winning TV host and bestselling author, as well as the legendary Santa Claus. The campaign, which encourages the purchase of lasting luxury over frivolous holiday items, is the work of rp&, Acura’s long-time agency of record.
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Other credits
Client: Acura
Spot Titles: “Santa,” “Dress Down,” “Ornamental,”
Air Date: November 12, 2012
Agency: rp&
Exec VP, Executive Creative Director: John Hage
VP, Head of Art: Phillip Squier
Senior Copywriter: Jimbo Embry
Senior Art Director: Josh Gilman
VP, Executive Producer: Jack Epsteen
Production Company: Park Pictures
Director: Alison MacLean
Director of Photography: Michael Fitzmaurice
Visual Effects: Brewster Parsons
Editorial: Rock Paper Scissors
Editor: Carlos Arias
Sound Design: Robot Repair
Music: Elias Arts
“Dress Down” Talent – Suze Orman
“Ornamental” Talent – Dr. Phil
“Santa” Talent – Santa Claus (E. E. Bell)
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