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Under Armour: Congratulations, It's Cold


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Tool Director Jason Zada teams with Under Armour on “Congratulations, It’s Cold,” an invigorating live-action :30. In the spot, Zada trains his lens on athletes in a variety of sports settings, capturing the performance power of Under Armour’s cold-weather gear.
Other credits

Client: Under Armour and Dick’s Sporting Goods

Spot: “Congratulations, It’s Cold”

Air Date: November 2012



Agency: Tight Shirt Productions

SVP Creative: Steve Battista

Director Creative Operations: Eric Clemmer

Creative Director: Brian Boring

Art Director: Sean Flanagan

Producer: Steve Nardone

Associate Producer: Erinn Popp



Production Company: Tool

Director: Jason Zada

Executive Producers: Brian Latt, Dustin Callif, Oliver Fuselier

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