Outdoor ad: Prime TV: Upstairs Downstairs: The hand-lit billboard

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Top 6: November 28th 2012

Upstairs Downstairs is a show about two classes under one roof in 1930s England. To demonstrate this clear and often cruel class division, DraftFCB Auckland employed two "downstairs" servants of their own - Samantha and Andrew - to tend to the lighting needs of the "upstairs" portion of the cast on the billboard. The servants stood vigil seven nights straight, rain or shine and naturally, on top of their lighting duties, invited onlookers to tune in for the premiere.