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Top 6: November 28th 2012
Outdoor
Lotto: Sphinx
Top 6: November 28th 2012
Everyone has a Lotto dream, but many people forget to pick up a ticket each week. To bring back some of the power and magic to the Lotto ticket, DDB Group New Zealand created a campaign which demonstrates that every Lotto dream starts with a ticket. To do this, we folded large-scale Lotto tickets into various Lotto dreams, and put them near Lotto shops to serve as a reminder to pick up a ticket.
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