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Lamb: Fight Lambnesia
Over the past 8 years, Lambassador Sam Kekovich has fought unAustralianism at home, around the world, and even in pop culture. For the 2013 installment of Meat & Livestock Australia's much loved campaign, Sam battles with Lambnesia, a condition that makes him forget his Australian identity.
The campaign also includes point of sale, social media, and integrated content collaborations.
Managing Partner - Stephen McArdle Related |
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