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New York Lottery: New York Lottery Multipliers Watching TV


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The New York Lottery just launched their Multiplier family of instant games. To help illustrate how quickly your money can magnify, DDB, New York depict a piggy bank family in the midst of some serious growth.
Other credits

CCO: Matt Eastwood

ECD: Menno Kluin

GCD: Rich Sharp

GCD: Mike Sullivan

ACD: Carlos Wigle

ACD: Aron Fried

Copywriter: Amanda Carbonato

Art Director: Diego Fonseca

Illustrator: Yum Yum

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