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New York Lottery: Thumb Wars
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This TV spot via DDB New York asks viewers to imagine what it would be like to multiply the feeling of "winning" through a play on the classic game of thumb war. The spot features several replays of an individual winning a thumb war game, showcasing what the "winning feeling" would be like multiplied by 7, 20 and 50 times.
Group Creative Director: Richard Sharp Related |
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