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Ikea: Ikea says 'Yes' to 2013

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With New Year's resolutions and planning for the months ahead on our minds, Ikea Australia is inviting customers to adopt a positive outlook for 2013 by making it 'The Year of Yes.'

'The Year of Yes' campaign, via The Monkeys, Sydney, has launched with a TVC featuring Humphrey the positive pug. Focusing on IKEA storage ranges, Humphrey shows us how a positive outlook and willingness to make small changes can bring about a better everyday life at home.

Alongside the TVC, the campaign includes digital featuring playable banner ads and will continue into the year with a social presence on the Ikea Facebook page.
Credits Other credits

Rebecca Darley: Country Marketing Manager, Ikea

Rowena Kanna: Advertising Manager, Ikea

Peta David: Marketing Campaigns Specialist, Ikea

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