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Ikea: Teddy's Speech
IKEA Australia has launched a significant new brand campaign calling on Australian families to loosen the collar at home and take a less regimented approach to family life via The Monkeys, Sydney
The "Make Time for Living" campaign launches with an integrated communications strategy and will roll out over the coming weeks with a 2 minute brand film, 30 second and 15 second TV commercials, a new online content hub, out of home and magazine advertising and a Spring/Summer brochure.
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