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Becel: Love Letters
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To get women to make heart healthy choices and reduce their risk of heart disease and stroke, Becel and The Heart and Stroke Foundation through DDB, Toronto invited moms to what they thought was a regular school play. Instead, each kid read their mom a personal, heartfelt letter explaining how well she takes care of them. Moms were then asked to take care of themselves too.
Director of Broadcast Productions: Andrew Schulze Related |
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