Becel: Thank You Jean

Unilever margarine brand Becel has launched a highly emotional online film 'Thank You Jean', as part of a new online series Baking With Heart. The 3-minute film is launched by Becel Canada, created by MullenLowe London and shot by Peter King at Outsider. Becel (known as Flora in the UK and Promise in the US*) is the leading margarine brand in Canada and is committed to the importance of caring for your heart, from new product development to consumer education. This campaign shows the emotional side and highlights that Becel can be more than just a spread, when used to bake for those you love from the heart.