UOL: Parental UOL

This campaign from Africa Sao Paulo was idealized in order to promote the usage of the product, "Parental UOL", calling the users' attention to something that is becoming quite common nowadays: the premature de-infantilization of our children due to what they see on the media especially on the Internet. In order to sell the website's product, Parental UOL, and to sensitize parents, we have created photos illustrations where we place adults as children, or children that remind the viewer of adults. The images are highly shocking and, at the same time, funny, especially when dealing with such a serious topic.