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Interactive
Cafe Cafe: Harlem (milk) Shake
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Ecaliptoos, an innovative new-media agency in Israel quickly seized the opportunity to join the Harlem Shake mania and created a campaign for their client - Cafe Cafe, Israel's largest coffee chain. In order to join the new meme Cafe Cafe created
a special milkshake edition called "Harlem (milk) Shake". The launch was supported by a Facebook offer campaign for a discount of 25% on Cafe Cafe's viral milkshake. Aside from the Facebook offer, Ecaliptoos created their own take off of the famous video starring Cafe Cafe's staff.
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