Cafe Cafe: Filter? Not only for coffee!

For the first time ever - A campaign that measures and ranks how addicted you are to Instagram. Ecaliptoos, an Israeli new-media company, have created a new campaign for Cafe-Cafe, Israel's largest coffee chain.The campaign, aims for the Instagram community revelas with only one click, interesting statistics of your instagram usage and ranks your activity, comparing to your friends.The most addicted instagram users in the "competition" will receive a thermocup designed with their Instagram feed (with an option for non-addict users to purchase the cup for 8$) Cafe Cafe is one of the first brands in Israel that understood the power of the filter based social network and started using it in their campaigns last year.